@alex-chua-c-e Not sure if I read your question correctly so please feel free to clarify if I didn't. Whether a company adopts a B2B model is really dependent on the industry and which part of the value chain it is in. Let's take potato chips as a product for example. For most of us as end consumers, we will get it from the Supermarket. The supermarket has a B2C model.
Further up the value chain from the supermarket, there are distributors, importers, manufacturers, traders and potato farmers. They will likely adopt a B2B model since they are unlikely to reach the end consumer without the help of the supermarket because it might not be a finished product like a raw potato pre processing. Even when the potato is processed into potato chips, we as consumers would not be able to buy direct from the factory. It would need to be delivered to a warehouse, to an exporter, to an importer, to a country distributor and finally to the supermarket shelves.
Hence, for the potato chips value chain example above, businesses engaged in any of the activities apart from the retailing at the supermarket, will benefit from Funding Societies' Invoice Financing solution.
Do you know of any distributors or importers which sell to supermarkets? You can refer them to me via a PM. :)